How After Hours led to a 4.5x ROI
Services
The Problem:
BlueKey Realty, operating in the highly competitive New Brunswick real estate market, faced a significant challenge in capturing and converting leads. Although the agency maintained a strong local presence, a large portion of inquiries arrived after regular business hours, when no team member was available to respond. These missed after-hours inquiries resulted in lost revenue opportunities, slower turnaround times, and a noticeable decline in lead conversion rates. In an industry where speed, responsiveness, and agent availability directly influence client decisions, this communication gap placed BlueKey Realty at a disadvantage against competing agencies who could engage prospects instantly. As a result, high-intent buyers and sellers often turned to competitors, limiting BlueKey Realty’s ability to scale and maintain market leadership.
The Solution:
To eliminate missed after-hours opportunities, a fully integrated AI voice agent was connected to BlueKey Realty’s CRM and lead intake channels, enabling real-time qualification and routing of buyer and seller inquiries. The agent was trained on real estate terminology, property categories, and appointment-flow logic to ensure clear, confident communication with prospects at any hour. It provided 24/7 coverage for calls, property inquiries, and viewing requests, while delivering personalised responses that aligned with BlueKey Realty’s professional tone. In addition, automated workflows were implemented to send instant SMS notifications to agents, update the CRM, and document all captured lead details. Within the first month, the system was fully operational and delivering measurable improvements in responsiveness and lead conversion.
The Results:
BlueKey Realty saw a major improvement in responsiveness and lead performance after deploying the AI voice agent and automated workflows. Lead capture increased by 60%, driven by instant after-hours engagement and real-time routing to available agents. Administrative workload dropped sharply, with a 35% reduction in costs, saving roughly $14,000 annually and reclaiming 25 hours per week (about 1,300 hours per year). Client satisfaction reached 95/100 as inquiries were handled faster and more consistently. Financially, the system contributed an estimated $120,000 in additional closed transactions each year. Overall, BlueKey Realty achieved an estimated 4.5x return in the first year.
$120,000
Added Revenue
60%
Increase in Conversion Rate
35%
Cost Reduction
4.5x
ROI
$14,000
Saved Annually
25hrs
Saved per Week