Templeton Real Estate Group

About Templeton Real Estate Group

A pioneer real estate group in Dallas-Fort Worth, Texas, United States of America of up to 5 years of experience, innovating unrivalled real estate and customer services and constantly evolving their marketing techniques in order to stay ahead of the real estate competition.

The Problem

Templeton had a goal of aiming to sell 22 homes in their area of Dallas and other surrounding areas.
The traditional real estate marketing methods was heavily exhausted and struggled to compete with their real estate competitors who also have followed the traditional model.
They required an in depth knowledge on how to expand and remain on top of the real estate world online as the era of online marketing began its rise to peak.
They possessed limited knowledge about the importance and the power of digital ad campaigns.
They were a relatively fresh real estate firm due to their 5 year experience compared to their rivals in the real estate scene in Texas.

Campaign Summary

The Strategy

Templeton was signed onto a 6 month fixed contract with a 20% cut on top of the revenue generated towards the end of the contract.
After a series of research into the Dallas area and the demographics, we identified the target audience intended for Templeton as well as what type of digital ads were required for their campaign.
We constructed, edited and ran a series of Facebook, Instagram and Google with compelling Call to Actions in order to generate high quality leads and potential home buyers/sellers to be converted into.
Major keywords were also implemented into their ad campaigns to improve SEO.
Furthermore, we set up automated lead campaigns through our Customer Relationship Management (CRM) that sent out automated text reminders and follow ups to their leads. An account was also established for them that allowed them to monitor and interact with their leads.

The Results

A total of 222,000 impressions were accumulated at the end of the 6 month contract. A majority of the impressions came from Google.

7,632 clicks and engagement were made with the ads that were running during that time.

306 leads were generated with 21% booked for a consult.

Around 11% of the leads were successfully closed, resulting in 7 homes sold and generating a profit of $2,083,515 in profit, resulting in an 8,700% ROI from the 6 month contract.

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